Rupee decline raises consumer goods prices significantly
market hours1 source ↓written by the desknot a recommendation
- against the US
- 90.47
- previous low
- 90.42
- in 2025
- 5.5%
- price hike expected
- 5-7%
- increase for refrigerators
- 3-5%
The rupee fell to 90.47 against the US dollar, surpassing its previous low of 90.42. This decline, over 5.5% in 2025, is set to increase costs for consumer goods, including white goods and smartphones. Companies are likely to pass on these higher import costs to consumers, impacting margins across sectors.
• 5-7% price hike expected for ACs
• 3-5% increase for refrigerators
The sustained currency depreciation is squeezing the durables industry, particularly in cooling categories.
Not investment advice. For informational purposes only.