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AI drives pricing war in IT services sector

pre-market1 source ↓written by the desknot a recommendation

valued
$300 billion

The Indian IT services industry, valued at $300 billion, faces a pricing war as companies slash rates to secure contracts amid slowing growth. This trend, driven by clients' demand for AI-driven productivity, is expected to pressure margins and continue for several years, according to Everest Group's founder, Peter Bendor-Samuel. 📉

• Revenue compression is intensifying competitive pressure.

• Vendors are increasingly chosen based on the lowest bids.

Immediate implications for traders include potential margin squeezes for IT firms as competition heats up.

Not investment advice. For informational purposes only.

OI Charts is not a SEBI-registered investment adviser or research analyst. This bulletin was written by the OI Charts desk from the public sources listed here. It is commentary on market conditions, not a basis for any investment decision and not a recommendation to buy or sell any security. Prices as of 27 Jul 2026, 07:07 IST.

Sourcesnews.google.com

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