Bajaj Electricals acquires Morphy Richards for ₹168 crores
pre-market1 source ↓written by the desknot a recommendation
- in India
- ₹141.4 crores
Bajaj Electricals has finalized the acquisition of Morphy Richards brand rights in India for ₹141.4 crores. This strategic move aims to enhance its presence in the home appliances sector by securing trademarks, goodwill, and domain names. The deal also includes terminating the existing licensing agreement with Glen Electric Limited.
This acquisition is expected to bolster Bajaj Electricals' market position and expand its product offerings, potentially driving future revenue growth.
Not investment advice. For informational purposes only.