Emami acquires 60% stake in IncNut for ₹321 crore
Emami Limited announced acquisition of 60% stake in IncNut Digital for ₹321 crore, enhancing its beauty portfolio with personalized brands Vedix and SkinKraft. The deal includes performance-linked adjustments and future stake acquisitions.
after close1 source ↓written by the desknot a recommendation
- in IncNut Digital
- 60% stake
- ₹321 crore
Emami Limited has signed a definitive agreement to acquire a 60% stake in IncNut Digital Pvt. Ltd. for ₹321 crore. This acquisition includes performance-linked adjustments over 24 months, with plans to acquire the remaining stake in two tranches over the next four and a half years.
The deal enhances Emami's beauty and personal care portfolio, adding data-driven, personalized brands Vedix and SkinKraft, which focus on Ayurvedic and dermatology-led approaches. This strategic move may strengthen Emami's position in the growing personalized beauty market.
Not investment advice. For informational purposes only.