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Reliance enters pet food market with aggressive pricing strategy

after close1 source ↓written by the desknot a recommendation

than competitors like
20-50% cheaper

Reliance Consumer Products is entering the pet food market, pricing its brand Waggies 20-50% cheaper than competitors like Nestle and Mars. This strategy mirrors its previous cola market entry, aiming to disrupt the sector amid rising pet ownership. The products will target tier-2 hubs and general trade outlets.

This aggressive pricing may trigger a price war in the pet food industry, impacting existing players and potentially reshaping market dynamics.

Not investment advice. For informational purposes only.

OI Charts is not a SEBI-registered investment adviser or research analyst. This bulletin was written by the OI Charts desk from the public sources listed here. It is commentary on market conditions, not a basis for any investment decision and not a recommendation to buy or sell any security. Prices as of 18 Nov 2025, 16:09 IST.

Sourcesnews.google.com

The market after the news

RELIANCE closed 0.0% on the day of the news, from ₹1,519.40 to ₹1,518.90; Nifty +0.6% over the same session; futures OI −0.8%.

Bulletin at 16:09 IST on 18 Nov 2025. Every change is measured from ₹1,519.40, the last close before it, on 18 Nov. Nifty 50 is measured over the same sessions.

  • RELIANCE close ₹
  • Nifty 50, rebased to the close before the news
  • close before the news
  • above it
  • below it
  • futures OI, lots
RELIANCE closes around the bulletin against the close before the news, with Nifty 50 rebased to it141415191625axis spans 15%before the news · 18 Nov1519Nifty 50RELIANCEbulletinD0+1+3+512 Nov24 Nov3 DecFutures open interest, lotspeak 2.3 LReference close ₹1,519.40. 16 sessions from 12 Nov to 3 Dec; the price axis spans 15 percent.
price axis fixed at 4 × the 14-session true range around the close before the news · values printed at each marked session
Closes after the news against the close before it, with Nifty 50 over the same span
SessionClose ₹Change %Nifty %
Before18 Nov₹1,519.40basebase
On the day19 Nov₹1,518.900.0%▲ +0.6%−0.6 pp difference
+1 session20 Nov₹1,549.10▲ +1.9%▲ +1.1%+0.9 pp difference
+3 sessions24 Nov₹1,535.90▲ +1.1%▲ +0.2%+0.9 pp difference
+5 sessions26 Nov₹1,569.90▲ +3.3%▲ +1.1%+2.2 pp difference
Gap at the open, % · ₹
▼ −0.1%−1.98 on 19 Nov
Day's range, % · ₹
0.68%≈ 10 high to low
Volume on the day
0.52×the 20-session average
Futures OI on the day
▼ −0.8%−1,700 lots · long unwinding · price 0.0%
Futures OI open, lots
2.2 L19 Nov · 25 Nov expiry
Futures premium, ₹
−0.80−0.1% to spot
Puts per call, by OI
0.64from 0.71 the session before
Max pain
1,500from 1,500 the session before

Source NSE UDiFF bhavcopy · RELIANCE on the desk →

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